Days 0 to 2
Audit the flow
We map lead sources, systems, and failure modes. Fields, owners, SLAs, dedupe rules, and what "good" looks like.
Meta CAPI integration
Meta Conversions API that matches reality.
We implement Meta CAPI with validation, dedupe, and monitoring so you can trust attribution and the workflows that depend on it.
Event quality
Validation, required fields, and consistent mapping so you are not optimizing on bad data.
Dedupe and retries
Prevent duplicate conversions and recover from transient API failures.
Monitoring
Dashboards and alerts so silent failures get caught before spend is wasted.
How we work
Integrations fail in the gaps. We ship with guardrails: retries, dedupe, validation, and observability from day one.
Week 1 to 2
Ship the integration
We implement pipelines, webhooks, retries, and monitoring. Make/Zapier when it fits, direct APIs when it must.
Week 2 to 4
Prove reliability
We add validation, dashboards, and runbooks so leads do not drop silently and teams can trust the data.